Mindsizzlers, what's that all about then? Well, back in the autumn of 2008, Stu & I decided to leave ChilliBean, the company I founded some 5 years ago. The plan was to leverage our expertise into new areas and when we were looking for a name for the venture, serendipity struck - let me explain.
I first met Stuart some 3 years back through a mutual contact at Ogilvy. Stuart had just left the company he had helped to found, Beam.TV and I was finishing off the technical installation on a new in-house post-production facility called Domain. Nicole at Ogilvy suggested that we should meet as she thought our minds would go "fizz" ...
Fast forward to the end of 2008 and the hunt for a new name was on, primary concern of course was a name we could use online too and my genius marketing girlfriend casually mentioned mindsizzler ... well, the serendipity of minds fizzing and minds sizzling was too much to ignore and hence, mindsizzlers was born.
It promises to be a fun journey ...
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